About Us


Ain Amal

Ain Amal campaign started as a beacon of hope in the fight against plastic pollution and climate change. Founded in 2013 by Shehersaaz on the occasion of World Environment Day (WED), Ain Amal has been at the forefront of environmental activism, striving to address one of the most pressing issues of our time. Our mission is simple yet profound: to inspire collective action and foster positive change through individual commitment and community engagement. With a firm belief in the power of small steps to create significant impact, Ain Amal invites you to join us in our journey towards a cleaner, greener future.

Sketching a sustainable future through artistic expression

Unlock the power of art and creativity to raise awareness about climate change and environmental issues. Through vibrant colors, thought-provoking installations, and imaginative expressions, artists have the ability to inspire action and drive positive change. At Ain Amal, we harness the creative potential of the arts to engage communities, spark conversations, and amplify the urgency of environmental preservation. Join us in turning creativity into climate activism and shaping a more sustainable future through the transformative power of art.

Youth engagement for environment-friendly actions

The youth of today are the leaders of tomorrow, and their engagement in environmental activism is crucial for shaping a sustainable future. With boundless energy and a deep sense of responsibility towards the planet they inherit, young people are mobilizing in unprecedented numbers to drive positive change. From organizing tree-planting initiatives to advocating for renewable energy policies, they are proving that age is no barrier to making a difference. Through innovative campaigns, digital activism, and grassroots movements, youth around the globe are amplifying their voices and demanding action from leaders at all levels. Their passion, determination, and unwavering commitment to protecting the environment serve as a beacon of hope in the fight against climate change.

Ain Amal Awards for Climate Actions (3)
Ain Amal Mega Bicyle Ride to promote Environment Friendly Actions (21)

Promotion of sports and environment-friendly activities

Sports have the power to unite people from all walks of life, and when combined with a commitment to environmental sustainability, they become a formidable force for positive change. Whether it’s organizing eco-friendly marathons, hosting beach clean-up events, or championing bike-sharing programs, the sports community is embracing its role as stewards of the planet. Athletes, fans, and sports organizations alike are recognizing the importance of reducing carbon footprints, minimizing waste, and preserving natural habitats. By harnessing the collective enthusiasm and energy of sports enthusiasts worldwide, we can score a victory for the environment and create a legacy of sustainability for generations to come.

Promoting canvas tote bags to discourage usage of plastic bags

In a world drowning in plastic pollution, the humble canvas tote bag emerges as a beacon of sustainability and style. With its durable construction and reusable design, the tote bag offers a practical alternative to single-use plastics, reducing waste and minimizing environmental impact. From grocery runs to beach outings, it’s the eco-conscious choice for carrying essentials while making a bold statement against plastic pollution. By encouraging the widespread adoption of canvas tote bags and promoting their versatility and eco-friendly credentials, we can inspire a cultural shift away from disposable plastics and towards a more sustainable way of living.

Say No To Plastic Bags (3)

Engagement and collaboration with schools, colleges, and universities for climate actions under SDG 11 and SDG 13

By fostering a culture of environmental stewardship and providing opportunities for hands-on learning and civic engagement, educational institutions are equipping students with the knowledge, skills, and motivation to tackle pressing environmental challenges. Through collaboration and collective action, we can harness the transformative power of education to build a more sustainable and resilient future for all.

Ain Amal Activities in Numbers

Aimed to Create an Impact

Students Engaged
Training Sessions Conducted
Institutes in Network
Vounteers on board